A merchant of record — Polar, Paddle, Lemon Squeezy — isn't just a payment button. Legally, they become the seller of your product. Every chargeback, tax question, and complaint lands on them. So their review isn't really judging whether your product is good. It's pattern-matching your website's words against categories that have burned them before.
The first pass is usually automated — a classifier reading your copy. It can't see your architecture or your good intentions. It sees words. Which means two things: denials are often about vocabulary, not substance — and a human can overrule the machine, if you give them a reason to look again.
Audeza is built around that reality: fix what the classifier reads, present a complete and trustworthy site, and know exactly how to escalate when the machine gets it wrong.